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Digital and Trusted Advisor Selling

Presentation by Dr. Josef Böck for download

At Directions EMEA, Dr. Josef Böck discussed how and why digitization is changing selling in IT enterprises. In times of increasing complexity, the trust factor is an important resource for buyers who need to make decisions about new enterprise information systems.

If modern IT selling has been on your mind too, an English-language version of the presentation is available for download here.




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