Business Intelligence (BI) - Analyze and visualize business transactions and data
When it comes to the systematic collection and analysis of business-relevant data, we talk about business intelligence (BI). The discipline extends beyond controlling and is firmly integrated into everyday business life in many places.
BI helps companies to ensure greater efficiency and thus success. Find out more about Business Intelligence here.
So one thing at a time ...
The bottom line is that BI means gaining insights into the current business situation, from which business opportunities and possibilities can be derived. The information material that is used is also known as big data.
Operational applications such as ERP systems are a basic prerequisite for the use of value-adding BI. This is because they work - for example as part of customer relationship management processes - with inquiries, quotations or invoices, from which key business figures can be derived and utilized in BI. The BI findings are then used for marketing, sales or financial management, for example.
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Johannes-Peter Engel, Roger Friederich, Sandra Janowitz and Marcus Stuflesser
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